Working Matters

Can you state your five most relevant and compelling brand attributes (adjectives that describe your promise of value)?

Do you have a brand positioning statement or tag line describing your unique promise of value?

Can you clearly describe your target audience – those people who need to know about you so that you can achieve your goals (demographics, psychographics)?

Have you documented a clear purpose and vision?

Have you documented your short- and long-term goals?

Are your brand goals specific, measurable, attainable, realistic, and have a timeframe?

Do you have a brand communications plan for the year?

When people introduce you, do they all use the same words to describe you?

Do you know who your competitors/peers are and what their strengths and weaknesses are?

Can you clearly describe what differentiates you from your competitors and peers (others with similar skills and experience)?

Are you comfortable with your presentation skills?

Do you mark every project in which you participate with your personal brand?

Do you have a plan for diminishing or eliminating any less desirable brand attributes (things that get in the way of your own success)?

Does your office/work environment communicate your brand?

Is your personal style (image, appearance, wardrobe) consistent with your personal brand and appropriate for your target audience?

Are your leisure activities (vacations, hobbies, entertainment) consistent with your brand?

Is your social network (friends/pals) consistent with your brand?

Do you know what the next step in the evolution of your brand is – and when you are going to take it?

Do you have a coach or mentor?

If Your “Yes”
Answers Totaled...

Then You…

16-19

Have a strong, winning brand. Congratulations! Keep it up!

9-15

Have built a foundation for a strong brand. You’re almost there. Keep at it!

0-8

You have some components of a strong brand but you are missing an opportunity to expand your success. What are you waiting for?