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Dear Friends,

I hope your holiday season is shared with those you love. Thank you for your participation as a subscriber to WorkingMatters' Ezine.

2008 has been a challenging year and as it comes to an end, I want to wish you success and well being in the New Year.

Before you promise to count carbs or workout at the crack of dawn, I am requesting you resolve to use the New Year to position yourself as a leader.

If you position or "brand" yourself as competent, intelligent and trustworthy – you will experience success and reap the rewards. Whether you are leading your company, jump-starting a business, in transition, or advancing your career, follow these ten recommendations to help you get the New Year off to a positive start.

1. BRAND YOURSELF as SUCCESSFUL

How you look speaks to who you are and what you think about yourself. Exude confidence by wearing clothes that are flattering and appropriate to your role as a professional and a leader.

2. BRAND YOURSELF as PROFESSIONAL

First impressions count, so take them seriously. When meeting someone, initiate a firm handshake, smile, stand tall, and look them in the eye.

3. BRAND YOURSELF as a PEOPLE PERSON.

Treat every occasion as a networking opportunity to add a new contact to your Rolodex. And don't forget to follow-up with the people you meet, when and where appropriate.

4. BRAND YOURSELF as a THINKER

Walk the streets without your cell phone pressed to your ear. Get inside your head and think about new products, ideas and strategies that will help your career.

5.BRAND YOURSELF as a COMMUNICATOR.

Every piece of written communication is an opportunity to extend your brand value. Double-check your memos, faxes, emails and letters for typos, spelling mistakes and grammatical errors.

6.BRAND YOURSELF as ORGANIZED

Use the "one touch" rule for paper – look at mail, memos and faxes once and decide whether to take action, file or toss.

7. BRAND YOURSELF as RESPONSIBLE

Stop placing blame on others. Take responsibility for your thoughts, feelings and actions.

8. BRAND YOURSELF as POSITIVE

With a positive attitude your potential is unlimited. Adopt a winning attitude and you'll be ahead of the game.

9. BRAND YOURSELF as CONFIDENT

Make eye contact when speaking to others. This helps you connect while sending a message of confidence and honesty.

10.BRAND YOURSELF A PROBLEM-SOLVER.

When presenting a problem to your boss or colleague, make sure you offer a solution as well.

My best,
Linda Yaffe
Certified Executive Coach

WorkingMatters' principal, Linda Yaffe, a Leadership Development and Certified Executive Coach, uses her senior and executive level management experience to help you achieve your business and career goals.

Whether you are jump-starting a business, advancing your career, an executive or president, Linda’s coaching expertise will provide you with the essential focus, skills and behaviors needed to perform, advance and lead in today’s business environment.

As well, Linda works closely with companies like yours focused on "high potential grooming and leadership performance enhancement" geared toward your top talent and next generation of leaders.

Linda delivers bottom-line benefits to individuals and organizations focused on moving to the highest levels of learning, performance and achievement.

In addition to coaching, Linda delivers Leadership Workshops to small and large businesses.

Linda abides by the strict code of confidentiality and adheres to the highest standard of ethics in accordance with the International Coach Federation.

For more information, please contact Linda by email at LYaffe@WorkingMatters.com